Inside Cheerleading Magazine feature Cheer Ltd and M. J. Soffe's partnership | Soffe Open Championship

Partner-Up!


Article by Inside Cheerleading Magazine
July/Aug issue

"President of Cheer Ltd., Gwen Holtsclaw, and president and CEO of the legendary M.J. Soffe Company, Jim Soffe, took time to chat with iC's Lana Barrentine about what it is that makes their beloved Soffe Open Championships such a fan favorite."

View the article here:

 

(special thanks to Inside Cheerleading Magazine)

This article covers last year's Soffe Open cheer competitions all around the Country. Please see this blog post listing the locations for this year's Soffe Open tour! 

Related Links:
Inside Cheerleading link
Cheer Ltd link
Soffe Open link

Soffe Open Cheer Events and Map

View Larger Map



Mark your calendar!
We have more huge cheer events again this year at the 'Soffe Open' Championship. Each event has competitions by division with scoring, awards, and trophies.

Click the city on the list of dates to go to Google maps and find out exactly where each competition is! There are pins on our Google map for every city and date.

Please stop by to say "hi", and if you are competing best of luck!!!

More information can be found on the Cheer Ltd. site



Nov 22, 2008 Soffe Louisiana Open Championships
Centenary College
Shreveport, LA

Dec 06, 2008 Soffe Holiday Classic Open Championships
Methodist University
Riddle Gymnasium & Nimocks Fitness Center
Fayetteville, NC

Dec 13, 2008 Soffe Alabama Open Championships
Boutwell Auditorium
Birmingham, AL

Dec 13, 2008  Soffe Music City Open Championships
Belmont University
Nashville, TN

Dec 20, 2008 Soffe Southern Open Championships
Lakeland Center
Lakeland, FL

Dec 21, 2008 Soffe Northern Open Championships
The Show Place Arena
Upper Marlboro, MD

Jan 10, 2009 Soffe Open Ohio Championships
Capitol University
Columbus, OH

Jan 18, 2009 Soffe Missouri Open Championships
Fontbonne University
St. Louis, MO

Jan 31, 2009 Soffe Tennessee Open Championships
Knoxville Coliseum
Knoxville, TN

Feb 08, 2009 Soffe Mid-Atlantic Open Championships
Sovereign Bank Arena
Trenton, NJ

Feb 08, 2009 Soffe Virginia Open Championships
VCU Seigel Center
Richmond, VA

Photo of the week Winner! 05/19/2008

Hello,
My name is Jordan and I wear a uniform to school and all the girls wear soffe shorts , because we all run around!!! We were messing around and took a bunch of silly pictures!!!
This is me! lol i love this picture!!!
Thank you!!!

Jordan and Melissa from Maryland

Photo of the week Winner! 04/29/2008

Hey, my name is Jillian and I like Soffe's, because they are the softest and the most comfortable clothing I have ever worn in my life... and I need more, you can never have enough Soffe's!

thank you so much,
Jillian

Wow It's been a stretch since a post.

I'll start with some of the overdue news and content... and then we have some new stuff to post up!

- Enjoy!

Letter from a Soffe Fan

I LOVE SOFFES!!!! I wear them everyday at camp which is 4 weeks long!!!!! I can't say how much my friends and I love these shorts!!!

Thanks so much for making them!

Taylor

Letter from a Soffe Fan member

I love soffe shorts so does my sister becasue shes a cheerleader and I play lacrosse, field hockey, karate, soccer and softball and your shorts are perfect for every sport. Keep up the amazing work. Cant wait for new products.

Becca

Take a peek at this weeks winner!

Dear Soffe,
I love your brand!!! Whether I am working out, playing sports, sitting around the house or hanging with my friends they are the best clothes. I find them the most comfortable. Also, since gymnastics is a favorite for me, I needed a brand that worked best with my flexibility as well as something comfortable and Soffe just worked. I am glad I was chosen as he picture of the week unfortunately my friends aren't members of the Soffe Fan Club :-( I am trying to get them to join, especially because I think my one friend probably owns more of the brand than I do!!! Thank you so much for choosing my friends and I. We are big fans of your clothing line and accessories. Continue to do what you've been doing. Girls don't be afraid to follow your heart and chase your dreams. God Bless

Savannah

Photo of the week winner!

I love soffes! They are sooooooo comfy and I always wear them. Around the house, at youth events, and anytime I possibly can! even though i'm not a cheerleader; soffes are still great to just wear. me and my friends always roll the waistband down twice! the good thing about soffes is all the different colors! i collect t-shirts; so i always need a color to match my shirts; even though i usually wear black or grey because they go with everything! thanks soooooo much for making these comfy shorts!!!!!!
--emily.

How to pronounce or say Soffe

The correct way to pronounce the Soffe brand name is "So-Fee", the same way you would say Sophie or Trophy. I hope this helps answer this question for all of you out there who have been wondering. :)

How do you say "SOFFE"?

click play to find out!

Visit the Official Soffe Website for more information about the Soffe Brand. 

www.soffe.com

Letters from Soffe fans!

Hello! My name is Amber and I’m a HUGE fan of SOFFE shorts! When I’m not cheering in them I’m wearing them to school or sleep or anywhere else. I can’t thank you enough for creating something so comfortable, affordable and practical! Thank you so much!

Amber from Colorado
<-- Amber's photo







Dear Mr. Soffe,
I would like to thank you for making such amazing shorts. I wear them almost every single day, from my dance team practices to softball and everywhere in between. They are the most comfortable shorts and are perfect for lounging around in. I love your brand and fan club! Thanks again !

p.s. I love Soffe!

Julie from Florida

Fresh Face contest opportunity - thank you!

Letter from Soffe Fan:

Dear Dottie Dye (Soffe)

Thank you for the opportunity to be in the Fresh Face of Soffe Contest.
I saw the winner, Dede, in Cosmo Girl and I must say that being an athlete makes me competitive, and I don’t like to lose, but when I do, I like to lose to someone as talented as Dede.

I just wanted to make sure there wasn’t a mistake when you sent me all those Soffe clothes because that made my year – if not longer! I absolutely love everything you sent me. When you told me on the phone you were sending me some clothes, I thought it might be a pair of my favorite shorts and I was excited about that. I never could have imagined getting that many items of clothing at once. I had so much fun unpacking that big box and trying everything on and I loved wearing all my Soffe clothes.

Thanks you again for the amazing opportunity to be in the Fresh Face of Soffe Contest, as well as for all those wonderful clothes.

Sincerely,

Holli


Soffe's Response:

Dear Holli,

Thanks for taking the time to write; I am so glad you like the clothes.

It was a very tough decision to pick the Fresh Face winner because of so many wonderful contestants like you.

You have a wonderful sportsmanship attitude. Keep in touch.

Sincerely,

Dottie Dye
VP Marketing/Merchandising
M.J. Soffe

Photo of the week winner!

In the small town where I live, Soffe is a name that’s well known. Almost every girl has at least one pair of Soffe shorts, and we all have the same opinion about them, they’re the greatest thing ever invented!
Not only are they very comfortable and stylish to wear, they are not too high priced and everyone can afford them, but other brands can be high priced and expensive (and usually less comfy and stylish).
My friends and I love our Soffe’s so much, we wear them everywhere! We even wear them in our JROTC program at school during physical training.
I want to thank Mr. Soffe for creating the original Soffe shorts, and everyone else who contributed to help make the world’s best pair of shorts!

Thanks!!!!!
Katie
-South Carolina

Latest trends for spring 08 - hippie mermaids and punk ballerinas

While flipping through the latest issue of WWD (Women's Wear Daily Fashion Newspaper) the Quote of the Week hit real close to home -

"Today we do in one year what we used to do in 10 years." - fashion designer Max Azria on the pace of fashion today.

I have to admit - fashion has been hard to keep up with lately. It's like I need to replace my whole wardrobe every year. One day its punk, the next its bohemian and seconds later everyone is going eighties!

One thing is for sure - we are reaching out to our roots. And we are not discriminating! The twenties through the eighties all have viable trend influence. I've even seeing some trends emerging from the nineties - grunge back already, I'm getting old!
I'm telling you - I can't keep up!

So - as I am writing this I am simultaneously reading WWD and it sounds as if the latest trend is "hippie mermaids and punk ballerinas" - are they serious? I don't get it.

I guess I'm here to help you ladies (and fashionable men) try to make sense of it all. I'm going to give it my best shot. These are the trends I feel strongest about for Spring 2008 and into back to school.

1. GRAPHIC PRINTS
From shorts to dresses you will see tons of prints this season! Abstract prints and Mod prints are the hottest. I am even starting to see some paint splatters that look very eighties!

2. ECO - CHIC
This is a big one! I was in Vegas last week at a fashion show and the hottest thing on the runway had to be the environment. They were showing organic tees and bamboo leggings. All the styles were printed with the "recycle" logo or "organic" looks. Those recycled bags you carry to the grocery store instead of plastic are totally trending now too.

3. ARTS AND CRAFTS
The arts and crafts movement happened in Great Britain and America in the last years of the nineteenth century and it's all about representing with your handiwork! Some examples would be changing out your boring buttons on your blouse with some funky vintage buttons you found at the local thrift shop. "Get-noticed" accessories (especially chucky necklaces) that maybe you hand crafted after-school or in art class are also fit in this category.



4. BIG BOLD COLOR
Color is back! Keeping an outfit simple but boosting the look with a bright beautiful color will totally freshen up your look! Do not be afraid of trying a super bright hot pink or a neon green this season. You will stand out from the crowd!

Hope this helps! Whoa - there goes another punk ballerina! I guess it is a trend!