Tuesday, December 16, 2008

The ULTIMATE gift for the Comfort Cutie

Christmas seems to have come especially early this year, and if you are like me you are scrambling for last-minute gift ideas. For instance, what do you get for the "Comfort Cutie": the girl who loves spending the day in her PJs and is a connoisseur of lounge wear, always on the lookout for the perfect sweats.
Here is a current favorite of mine:

Juniors Valedictorian V-neck Hoodie: A great hoodie tops the list of comfort items. The "comfort food" of clothing, a good hoodie sees you through the good days and the bad. This one has a wonderful slim fit, for all the comfort without the bulk. And the white piping adds a nice pop against the great colors! This hoodie is the perfect layering piece, taking you from winter to spring in effortless style and ease.

- Sara

Tuesday, December 2, 2008

If Bella wore Soffe...

Okay, so yes I am obsessed with Twilight. I am currently re-reading the series and have seen the film twice already. In a nutshell, Bella Swan is the human girl who falls in love with a teenage vampire, the dashing Edward Cullen. To combine two of my loves (Twilight and Soffe)-I will now present to you what I believe Bella would wear if she were to shop at Soffe.

Juniors Valedictoria Crew Forks is a wet and chilly town on the Olympic Penninsula. I know if I were her I would be reaching for a cute and cozy sweatshirt all the time (especially cuddling up with a cold-as-stone vampire boyfriend).

Juniors Football Pant When Bella is chilling in her room with Edward, she forgets to bring her silky PJ's. Instead she pulls on a pair of sweatpants with a t-shirt. She still looks tempting to Edward though!

Juniors Football Tee Bella isn't much of an athlete, she wouldn't want to risk breaking ANOTHER bone, as accident and disaster prone as she is. That doesn't mean she wouldn't want to look sporty-and a football tee like this would do the trick.

Monday, November 24, 2008


Hello! Let me introduce myself-my name is Sara and I am one of the new bloggers for Soffe. I am just your a-typical American teen.

The best word to describe me is: smorgasboard.

I am a runner: I get this great endorphin high every time I run, like I could conquer the world. That is obviously where the Soffe shorts come into play-I don't know what I would do without my collection of bright nylon shorts.

I'm an artist: The world, culture, people, events-everything inspires me when it comes to my art.

I love breakfast-it's my favorite meal of the day (hello!-pancakes, waffles, sausage, eggs?)

I love music: my iPod plays just about everything-from indie to pop to techno to hip hop to dance and even musicals.

I'm really into fashion-there is nothing more fun than combining the most random pieces together that somehow seems just right.

I have to have a Chai Tea Latte every morning: it keeps me sane.

I love reading and watching movies, there is nothing like a good comedy to take the edge off things.

I'm addicted to Twilight: I even enjoy writing about it when the obsession becomes too much.

My favorite food is tofu lettuce wraps. Kinda weird right? Of course i like my cookie dough every once in a while too.

I love writing, especially commenting on pop culture, world issues, art, media, fashion, you-name-it.

I can't wait to begin my Soffe adventure as i try out the great styles Soffe has to offer...and how they mix into the wardrobe of my very random life.

- Sara

Tuesday, November 18, 2008

Cheerleader from Florida - comfortable soffe clothes

I love soffee so much as a athletic brand is because the clothes are comfortable. Being a cheerleader, its important for us to be comfortable when we are practicing. The products you have also offer help out is the different changes in the weather. For instance the sweaters are still manageble for us to cheer in. I just love your products even on the weekend when were not cheering, I still wear you brand.

crystal from florida

Thursday, October 23, 2008

Soffe's Fresh Face 2008 Contest - Winner Morgan Koewler

This year's Fresh Face winner has been chosen!!! 

Morgan Koewler, Age 16 from Charleston, SC 
She is Captain of her HS dance team, Plays Soccer for a local league, Excels in school, and Volunteers at local shelters and nursing homes. 

Wednesday, October 22, 2008

Get In the Spirit! - with Soffe's Juniors Line

Soffe Shorts!Cheerleading may have vaulted over the great wall to appear in great numbers on the sidelines of the Beijing Olympics, but many team dealers have not yet made the leap. Shout this from your megaphone: New items and support from vendors and suppliers of cheerleading apparel and accessories may make this a G-R-E-A-T time to get off the sidelines.

MJ Soffe, Fayetteville, NC, is certainly well-known for its opening price point and for being the cheerleaders’ choice for knit shorts. This is certainly not changing as the market continues to expand beyond the basics.

“Cheerleaders certainly love our fit, but our entire junior-specific line of shorts, tops and pants has wide appeal that reaches beyond cheerleaders,” says Dottie Dye, Soffe VP-marketing and merchandising. “Soffe understands that for this group of juniors it’s all about fit, so we do a lot of research. We know you just can’t apply the standard grade model across every size for juniors. We make sure we fit sizes for every size we offer.”

According to Dye, almost every Soffe item is put through the scrutiny of focus groups to accurately predict retail sales potential. The result is apparel and accessories that resound with juniors. For example, Soffe’s new mesh Teeny Tiny Short, which retails for $9.99, features a low rise waist and moisture management birds eye mesh fabric in a variety of colors.

“Every one of the girls in our focus groups wanted the Teeny Tiny mesh short, and they were right on the money,” says Dye. “We cannot keep them in stock.”

Going into the fall, Soffe has introduced several other items into this niche, including moisture management warm-ups for practice and after practice; Juniors Zip Football Pant with bottom leg zip closure for wearing to and from practice; a Juniors Tissue Tee in a tissue light jersey for practice gear; and a Juniors Print Dorm Pant.

In addition to this opening price point line, Soffe is introducing a new mid-tier Soffe Chic brand in soft fabrics, developed for the college age consumer.

Source: Team Intelligence Mag

Tuesday, August 26, 2008

CHEERSPORT Cheerleading and Dance Championship | Event Dates and Map

View Larger Map

Mark your calendars! Here are the event dates for the CHEERSPORT 2008-2009 Grand Championship

28 Atlanta, GA Six Flags Over Georgia *Special Pricing*

5 Columbus, OH Greater Columbus Convention Center »IALC«
18 Nashville, TN Nashville Municipal Auditorium »IALC«

2 Atlanta, GA Gwinnett Arena
9 Raleigh, NC Dorton Arena
16 Indianapolis, IN Indiana Convention Center
16 Charlotte, NC Cricket Arena
23 Houston, TX George R. Brown Convention Center »IALC«

6 Philadelphia, PA Temple University
7 Richmond, VA Richmond Convention Center »IALC«
13 Orlando, FL Osceola Heritage Park »IALC«
14 Birmingham, AL Birmingham Jefferson Convention Center
14 Norman, OK Lloyd Noble Center »IALC«

11 Little Rock, AR Statehouse Convention Center
11 Springfield, MA MassMutual Center »IALC«
18 Long Beach, CA Long Beach Convention Center »IALC«
18 Mobile, AL Mobile Convention Center »IALC«
25 Stockton, CA University of the Pacific
25 Atlanta, GA Georgia Dome »IALC«
31 Lexington, KY Lexington Convention Center

2009 National Cheerleading & Dance Championship
13-15 Atlanta, GA Georgia World Congress Center
28 Chicago, IL UIC Pavilion

7 Kansas City, MO Hale Arena
7 Denver, CO Colorado Convention Center
29 Jacksonville, FL University of North Florida

4 Sevierville, TN Sevierville Convention Center
5 Fort Lauderdale, FL Broward County Convention Center

Link to CHEERSPORT events

Monday, August 18, 2008

Photo of the week Winner! 08/18/2008

My name is Elba and this is a picture for the soffe fan club photo contest of the week. This is a picture of me(second girl from left to right) and my best friends Taylor (first left) Emily (middle) Maureen (right) and Alex (girl sitting with her legs up).

I love Soffe's! I think I have more Soffe's than underwear! :D Since I dance and do volleyball almost everyday of the week I use Soffe's allot! And I absolutely love to use soffes for sleepovers! Because in sleepovers I dance, sing and do a ton of stuff with my friends and Soffe's are cute and comfortable to do anything I want. Me and my friends love to customize our Soffe's so sometimes we get permanent markers, paint and anything we can find around the house to decorate our Soffe's! And I also love using the Soffe hoodies there really comfortable and there perfect for school cause they match with almost all my wardrobe. Me and my friends love Soffe's so much that sometimes we go to Soffe.com and we spend ours looking and shopping for Soffe stuff!


Sara's blog about Soffe's Nylon Shorts | Soffe Slicks | Summer Must-Have

Quote from Sara's blog:

"Which leads me to my must-have piece of clothing for summer, the nylon Soffe short. Not only a quintessential teenage item, these lightweight shorts have also been a lifesaver on many occasions. They are perfect for all types of unpredictable summer situations: concerts in the sweltering heat, getting stuck outside in the rain, for use as a bathing-suit cover-up at the pool or beach, and spontaneous excursions to amusement parks. I love, love, love these shorts."

Read the entire post on Sara's blog about Soffe Slicks

Thursday, August 14, 2008

Become a Soffe contributor for our blog!

Grab those keyboards and start typing! 

We are looking for some new and interesting voices in the social media space to add to our team as blogging contributors.

If you can write about subjects like fashion, style, trends, and product reviews, also athletes who can write about sports tips, cheers, how-to/tutorials you will be a perfect fit. 

If you’re interested in becoming a contributor, please send an example or two of your online work (other blog postings or articles you have written) to us at SFCfeedback [at] gmail [dot] com. We will follow up with additional questions and details.

**If you like you may also submit a sample article about the Soffe Brand, we may post it on our blog with your name on the article as the writer. **


Previous Soffe Open photos now online - upload your own too

Please check out our gallery of Soffe Open Cheer competition pics of the past.... it's on Flickr and we would love your comments, to know if you were there, and and if you are in the pic.


items in Cheerleading Event Photos - SoffeMore in Cheerleading Event Photos - Soffe pool

Know what else? We have guest uploading turned on for our Soffe Open gallery - so if you have pics please, send them on up! (we will screen them for quality, please tag with dates and state) 
We welcome your pics on our gallery.

Inside Cheerleading Magazine feature Cheer Ltd and M. J. Soffe's partnership | Soffe Open Championship


Article by Inside Cheerleading Magazine
July/Aug issue

"President of Cheer Ltd., Gwen Holtsclaw, and president and CEO of the legendary M.J. Soffe Company, Jim Soffe, took time to chat with iC's Lana Barrentine about what it is that makes their beloved Soffe Open Championships such a fan favorite."

View the article here:


(special thanks to Inside Cheerleading Magazine)
This article covers last year's Soffe Open cheer competitions all around the Country. Please see this blog post listing the locations for this year's Soffe Open tour

Related Links:
Inside Cheerleading link
Cheer Ltd link
Soffe Open link

Soffe Open Cheer Events and Map

View Larger Map

Mark your calendar!
We have more huge cheer events again this year at the 'Soffe Open' Championship. Each event has competitions by division with scoring, awards, and trophies.

Click the city on the list of dates to go to Google maps and find out exactly where each competition is! There are pins on our Google map for every city and date.

Please stop by to say "hi", and if you are competing best of luck!!!

More information can be found on the Cheer Ltd. site

Nov 22, 2008 Soffe Louisiana Open Championships
Centenary College
Shreveport, LA

Dec 06, 2008 Soffe Holiday Classic Open Championships
Methodist University
Riddle Gymnasium & Nimocks Fitness Center
Fayetteville, NC

Dec 13, 2008 Soffe Alabama Open Championships
Boutwell Auditorium
Birmingham, AL

Dec 13, 2008  Soffe Music City Open Championships
Belmont University
Nashville, TN

Dec 20, 2008 Soffe Southern Open Championships
Lakeland Center
Lakeland, FL

Dec 21, 2008 Soffe Northern Open Championships
The Show Place Arena
Upper Marlboro, MD

Jan 10, 2009 Soffe Open Ohio Championships
Capitol University
Columbus, OH

Jan 18, 2009 Soffe Missouri Open Championships
Fontbonne University
St. Louis, MO

Jan 31, 2009 Soffe Tennessee Open Championships
Knoxville Coliseum
Knoxville, TN

Feb 08, 2009 Soffe Mid-Atlantic Open Championships
Sovereign Bank Arena
Trenton, NJ

Feb 08, 2009 Soffe Virginia Open Championships
VCU Seigel Center
Richmond, VA

Photo of the week Winner! 05/19/2008

My name is Jordan and I wear a uniform to school and all the girls wear soffe shorts , because we all run around!!! We were messing around and took a bunch of silly pictures!!!
This is me! lol i love this picture!!!
Thank you!!!

Jordan and Melissa from Maryland

Photo of the week Winner! 04/29/2008

Hey, my name is Jillian and I like Soffe's, because they are the softest and the most comfortable clothing I have ever worn in my life... and I need more, you can never have enough Soffe's!

thank you so much,

Wow It's been a stretch since a post.

I'll start with some of the overdue news and content... and then we have some new stuff to post up!

- Enjoy!

Monday, June 23, 2008

Letter from a Soffe Fan

I LOVE SOFFES!!!! I wear them everyday at camp which is 4 weeks long!!!!! I can't say how much my friends and I love these shorts!!!

Thanks so much for making them!


Monday, June 2, 2008

Letter from a Soffe Fan member

I love soffe shorts so does my sister becasue shes a cheerleader and I play lacrosse, field hockey, karate, soccer and softball and your shorts are perfect for every sport. Keep up the amazing work. Cant wait for new products.


Monday, March 31, 2008

Take a peek at this weeks winner!

Soffe Fan Club - Photo of the Week Winner
Dear Soffe,
I love your brand!!! Whether I am working out, playing sports, sitting around the house or hanging with my friends they are the best clothes. I find them the most comfortable. Also, since gymnastics is a favorite for me, I needed a brand that worked best with my flexibility as well as something comfortable and Soffe just worked. I am glad I was chosen as he picture of the week unfortunately my friends aren't members of the Soffe Fan Club :-( I am trying to get them to join, especially because I think my one friend probably owns more of the brand than I do!!! Thank you so much for choosing my friends and I. We are big fans of your clothing line and accessories. Continue to do what you've been doing. Girls don't be afraid to follow your heart and chase your dreams. God Bless


Tuesday, March 25, 2008

Photo of the week winner!

Soffe Fan Club - Photo of the Week Winner
I love soffes! They are sooooooo comfy and I always wear them. Around the house, at youth events, and anytime I possibly can! even though i'm not a cheerleader; soffes are still great to just wear. me and my friends always roll the waistband down twice! the good thing about soffes is all the different colors! i collect t-shirts; so i always need a color to match my shirts; even though i usually wear black or grey because they go with everything! thanks soooooo much for making these comfy shorts!!!!!!

Tuesday, March 18, 2008

How to pronounce or say Soffe

The correct way to pronounce the Soffe brand name is "So-Fee", the same way you would say Sophie or Trophy. I hope this helps answer this question for all of you out there who have been wondering. :)

How do you say "SOFFE"?

click play to find out!

Visit the Official Soffe Website for more information about the Soffe Brand

Letters from Soffe fans!

Hello! My name is Amber and I’m a HUGE fan of SOFFE shorts! When I’m not cheering in them I’m wearing them to school or sleep or anywhere else. I can’t thank you enough for creating something so comfortable, affordable and practical! Thank you so much!

Amber from Colorado
<-- Amber's photo

Dear Mr. Soffe,
I would like to thank you for making such amazing shorts. I wear them almost every single day, from my dance team practices to softball and everywhere in between. They are the most comfortable shorts and are perfect for lounging around in. I love your brand and fan club! Thanks again !

p.s. I love Soffe!

Julie from Florida

Monday, March 3, 2008

Fresh Face contest opportunity - thank you!

Letter from Soffe Fan:

Dear Dottie Dye (Soffe)

Thank you for the opportunity to be in the Fresh Face of Soffe Contest.
I saw the winner, Dede, in Cosmo Girl and I must say that being an athlete makes me competitive, and I don’t like to lose, but when I do, I like to lose to someone as talented as Dede.

I just wanted to make sure there wasn’t a mistake when you sent me all those Soffe clothes because that made my year – if not longer! I absolutely love everything you sent me. When you told me on the phone you were sending me some clothes, I thought it might be a pair of my favorite shorts and I was excited about that. I never could have imagined getting that many items of clothing at once. I had so much fun unpacking that big box and trying everything on and I loved wearing all my Soffe clothes.

Thanks you again for the amazing opportunity to be in the Fresh Face of Soffe Contest, as well as for all those wonderful clothes.



Soffe's Response:

Dear Holli,

Thanks for taking the time to write; I am so glad you like the clothes.

It was a very tough decision to pick the Fresh Face winner because of so many wonderful contestants like you.

You have a wonderful sportsmanship attitude. Keep in touch.


Dottie Dye
VP Marketing/Merchandising
M.J. Soffe

Wednesday, February 20, 2008

Photo of the week winner!

Soffe Fan Club - Photo of the Week Winner

In the small town where I live, Soffe is a name that’s well known. Almost every girl has at least one pair of Soffe shorts, and we all have the same opinion about them, they’re the greatest thing ever invented!
Not only are they very comfortable and stylish to wear, they are not too high priced and everyone can afford them, but other brands can be high priced and expensive (and usually less comfy and stylish).
My friends and I love our Soffe’s so much, we wear them everywhere! We even wear them in our JROTC program at school during physical training.
I want to thank Mr. Soffe for creating the original Soffe shorts, and everyone else who contributed to help make the world’s best pair of shorts!

-South Carolina

Latest trends for spring 08 - hippie mermaids and punk ballerinas

While flipping through the latest issue of WWD (Women's Wear Daily Fashion Newspaper) the Quote of the Week hit real close to home -

"Today we do in one year what we used to do in 10 years." - fashion designer Max Azria on the pace of fashion today.

I have to admit - fashion has been hard to keep up with lately. It's like I need to replace my whole wardrobe every year. One day its punk, the next its bohemian and seconds later everyone is going eighties!

One thing is for sure - we are reaching out to our roots. And we are not discriminating! The twenties through the eighties all have viable trend influence. I've even seeing some trends emerging from the nineties - grunge back already, I'm getting old!
I'm telling you - I can't keep up!

So - as I am writing this I am simultaneously reading WWD and it sounds as if the latest trend is "hippie mermaids and punk ballerinas" - are they serious? I don't get it.

I guess I'm here to help you ladies (and fashionable men) try to make sense of it all. I'm going to give it my best shot. These are the trends I feel strongest about for Spring 2008 and into back to school.

From shorts to dresses you will see tons of prints this season! Abstract prints and Mod prints are the hottest. I am even starting to see some paint splatters that look very eighties!

This is a big one! I was in Vegas last week at a fashion show and the hottest thing on the runway had to be the environment. They were showing organic tees and bamboo leggings. All the styles were printed with the "recycle" logo or "organic" looks. Those recycled bags you carry to the grocery store instead of plastic are totally trending now too.

The arts and crafts movement happened in Great Britain and America in the last years of the nineteenth century and it's all about representing with your handiwork! Some examples would be changing out your boring buttons on your blouse with some funky vintage buttons you found at the local thrift shop. "Get-noticed" accessories (especially chucky necklaces) that maybe you hand crafted after-school or in art class are also fit in this category.

Color is back! Keeping an outfit simple but boosting the look with a bright beautiful color will totally freshen up your look! Do not be afraid of trying a super bright hot pink or a neon green this season. You will stand out from the crowd!

Hope this helps! Whoa - there goes another punk ballerina! I guess it is a trend!

Monday, January 21, 2008

Letter from Soffe Fan

Dear Soffe,
Thank you so so much for the box of clothes you sent me. I loved everything inside. (I love everything you make, really!) The pants were the cutest! The colors all went together so well. My best friend and I wear Soffe clothes all the time. We love them because they are easy to do anything in. Thanks for sending me a Fan Club box, it really brightened my day : )
Thank you again,